By Kristi Palma @kristipalma
Boston.com Staff | 10.28.15 | 10:34 AM
It’s a toy maker’s dream.
A Beverly company’s new invention is crushing it on Kickstarter and gaining market traction before it even makes the rounds at toy fairs.
Adam Hocherman has raised more than $100,000 through a Kickstarter campaign for his Marbleocity Marble Machine Kit made out of the Beverly-based startup Tinkineer. He surpassed his original goal of $14,000 by more than $85,000. The campaign ends Friday.
The toy promotes STEM education (science, technology, engineering, and math) for middle school kids.
Each kit includes a comic that teaches STEM lessons reinforced while kids build and operate the toy. Hocherman told BostInno the roller coaster-like toy made of wood combines his passion for education and designing kid’s products with his desire to make non-plastic products locally.
The product’s success on Kickstarter is a good measure of consumer interest, gives it more market traction, and “enables you to make decisions more freely,” Hocherman told BostInno. Hocherman plans to take the invention to Toy Fair 2016 in New York City to find potential retail partners after the campaign is over.
Read the full story on BostInno.